brand impact canvas
VISION
BUILD YOUR BUSINESS
Creation
Where proposition and processes meet.
Proposition
What is the product or service that enables people to do stuff?
Processes
Which habits are needed to assure the proposition is build, impact delivered, company culture build and value feedback is received and processed correctly?
Community
Where people and proposition meet.
Culture
Where people and processes meet.
People
Who do you need to build the proposition and deliver impact?
Describe the resources and power needed to operate
Power
Which resources are needed to build the venture? (Monetary & non-monetary)
Describe the resources and power needed to operate
CREATE VALUE
Impact
What can people do with your brand that makes their future better? (What value do you deliver to your audience?)
Value feedback
How can your audience value you (monetary & non-monetary payment)
CHANGE THE WORLD
World
Who is the audience/market?
(Who benefits or is impacted by the change?)
Change
What do you want to change?